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This fall, it’s all about oxblood, a rich burgundy with deep purple or brown undertones. It suggests the color of a Bordeaux wine.
In the (recent) past it was used for footwear and handbags.

This fall, however, designers such as Proenza Schouler, Alexander Wang, Gucci and Diane von Furstenberg have featured it heavily in their collections. It’s been showing up on everything from dresses and skirts to pants and outwear, as well as acting as a focal accent in abstract and floral patterns.

Oxblood is an extremely versatile shade because it can work as a rich shade of neutral.

Its rich wine hues are a great counterbalance to an inky navy coat or a cobalt leather jacket, where the blue-ish colors help accentuate the oxblood’s deep purple undertones.
plagiarized and switched around from and article at yahoo shine

Burgundy was “in” in the 80’s so they can’t use that old color again! But OxBlood… wow… it’s new, it’s different, it’s cool, it’s hot, it’s wonderful… no really… buy it… spend your money… now…
Next year ‘baby poo’ will be the new mustard-yellow!!

Srsly… the dress is nice. The color is nice. But, it’s not worth trashing your entire wardrobe over, and refilling it with oxblood everything.

Marketing is really a science. And the scary part is… it works. People are drawn in to what ever the advertisments are telling us. We suddenly feel we can’t live with out what ever the latest item is. We must be pre-conditioned to be the first to have the latest. And, if we can’t be first, we seem to need to at least lay down our hard earned cash to prove we’re hip enough to be a part of the trend of the day.

Well, over 50’s think about it. If you like burgundy and if it looks good on you and if you can wear it with at least 3 other items you already have, by all means buy something in that color. Otherwise, save that money and use it to buy a nice dinner for your family, or take them out to see a movie. Or do something memorable. Or put it away for a rainy day.

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